PROTEUS420 CEO Dawne Morris Featured on Beard Bros Retail Revelations
We’re proud to share that Dawne Morris, CEO and Co-Founder of PROTEUS Business Solutions, Inc., was recently featured on Episode 10 of Retail Revelations by Beard Bros Media, hosted by Chelsea Mulligan.
In this interview, Dawne dives into what it really takes to build cannabis technology that works for operators in regulated markets, and why compliance-first design is not optional for long-term success.
What You’ll Hear in This Episode
- Building PROTEUS420 with small operators in mind: Why independent businesses need enterprise-grade tools without enterprise-level complexity or pricing.
- What legacy operators need from modern cannabis tech: Practical workflows, stability, and systems that match real-world operations, not generic templates.
- Banking, compliance, and regulated market realities: How day-to-day constraints shape everything from reporting to financial controls.
- Why cannabis software must prioritize compliance and UX: Compliance can’t be bolted on later, and usability is what makes compliance achievable.
- Tech gaps in the cannabis ecosystem: Where today’s tools fall short for retailers, manufacturers, and multi-location operators.
- Serving women, veterans, and family-owned brands: Why overlooked operators are the backbone of the industry, and what they need to thrive.
A Core Takeaway
One of the most important points Dawne reinforces is that compliance is not a checkbox or a secondary feature. It is the base layer that everything else must be built on.
“Compliance isn’t a feature, it’s the foundation. If your cannabis tech doesn’t start there, you’re already behind.” – Dawne Morris
Watch the Full Interview
If you’re evaluating cannabis software, navigating compliance challenges, or planning how to scale operations across locations, this episode is packed with practical insight you can apply immediately.
Written by the PROTEUS420 Team, dedicated to helping operators run smarter, stay compliant, and scale with confidence.
